![]() Primary care clinicians were positive about the campaign, and believed it had impacted on stroke awareness and recognition but doubted impact on response behaviour. ConclusionsĪct FAST has had some perceived impact on stroke recognition and response in some stroke patients and witnesses, but the majority reported no campaign impact. Some more critical participant comments included perceptions of dramatic, irrelevant, and potentially confusing content, such as a prominent ‘fire in the brain’ analogy. Some patients and witnesses, and most primary care clinicians expressed positive views towards the campaign. ![]() Clinicians often perceived campaign success in raising stroke awareness, but few thought it would change response behaviours. Some patients and witnesses reported that the campaign impacted upon their stroke recognition and response, but the majority reported no impact. Most participants were aware of the Act FAST campaign. Interviews were content analysed to determine campaign awareness, perceived impact on decisions and response to stroke, and views of the campaign. Both studies included questions about the ‘Act FAST’ campaign. MethodsĪnalysis of semi-structured interviews conducted as part of two qualitative studies, which examined factors influencing patient/witness response to acute stroke symptoms ( n = 19 stroke patients, n = 26 stroke witnesses) and perceptions about raising stroke awareness in primary care ( n = 30 clinicians). ![]() We examined the perceived impact and views of the campaign in target populations to identify potential ways to optimise mass-media interventions for stroke. The English mass media campaign ‘Act FAST’ aimed to raise stroke awareness and the need to call emergency services at the onset of suspected stroke.
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